Jesus' message was simple: "I am the way, the truth and the life!" Although He came first to His own people (and most of them rejected him)-- He also came to the whole world.

The true light that gives light to every man was coming into the world. He was in the world, and though the world was made through him, the world did not recognize him. He came to that which was his own, but his own did not receive him. Yet to all who received him, to those who believed in his name, he gave the right to become children of God-- children born not of natural descent, nor of human decision or a husband's will, but born of God. (John 1:9-13)

Jesus' baptism was dramatically different from all of the rest; it was with the Spirit and with fire. The Spirit is for those who accept Him and fire is for those who don't!

Then John gave this testimony: ... 'The man on whom you see the Spirit come down and remain is he who will baptize with the Holy Spirit.' I have seen and I testify that this is the Son of God." (John 1:32-34)

I baptize you with water for repentance. But after me will come one who is more powerful than I, whose sandals I am not fit to carry. He will baptize you with the Holy Spirit and with fire. His winnowing fork is in his hand, and he will clear his threshing floor, gathering his wheat into the barn and burning up the chaff with unquenchable fire. (Matthew 3:11-12)

The question frequently arises: "Didn't Jesus baptize with water, too?" Take a look at what the Bible says about it in the gospel of John.

The Pharisees heard that Jesus was gaining and baptizing more disciples than John, although in fact it was not Jesus who baptized, but his disciples. (John 4:1-2)

Next: The Purpose of the Apostles Baptizing